Market Data

Rock County's Economy

Rock County’s current population of 163,687 (2020 Census) continues to rank among Wisconsin’s largest counties. Moderate population growth, as measured by comparative Census data, is directly attributed to the County’s close proximity to larger, metropolitan locations such as Madison, Milwaukee, Rockford and Chicago. By leveraging these geographic, industry and transportation linkages – and then capitalizing on the area’s lower cost of living - Rock County has positioned itself as a growth and investment benefactor.

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