Rock County's Economy
Rock County’s current population of 159,886 (2016 estimate) continues to rank among Wisconsin’s largest counties. Moderate population growth, as measured by
comparative Census data, is directly attributed to the County’s close proximity to larger, metropolitan locations such as Madison, Milwaukee, Rockford and Chicago. By
leveraging these geographic, industry and transportation linkages – and then capitalizing on the area’s lower cost of living - Rock County has positioned itself
as a growth and investment benefactor.